![]() Over the past five years, Woozi has co-composed most of SEVENTEEN’s songs alongside PLEDIS’ in-house producer Bumzu, and takes on a directing role in the recording studio. In the act’s first mini album in 2015, 17 Carat, vocalist Woozi contributed to the writing of all five tracks and Hoshi worked on the choreography for two songs, “Shining Diamond” and “Adore U.” Since then, both members have retained leading roles in their respective areas. Nevertheless, it is rare for K-pop acts to be so heavily involved in the direction of every album and performance, especially from inception. This does not mean that the members create their material entirely on their own, as they have repeatedly recognized the producers and choreographers with whom they work closely. SEVENTEEN has promoted itself as a self-producing group since debut. What makes SEVENTEEN different from other groups? Different combinations of the artists are regularly formed, including a “Leaders” unit-featuring the leaders of the three sub-groups-and the special unit BSS, consisting of comedic trio Seungkwan, DK and Hoshi. On most albums since 2015, the members record songs in these units in addition to recording as a whole group. Coups, Wonwoo, Mingyu, Vernon), vocal unit (Woozi, Jeonghan, Joshua, DK, Seungkwan) and performance unit (Hoshi, Jun, The8, Dino) specialize in rapping, singing and dancing, respectively. SEVENTEEN’s sub-group system helps solve this problem. In a group of this size, showcasing individual skills becomes challenging, as most three-to-four-minute songs are divided among 13 members. While PLEDIS is expected to retain its independence, the move has prompted SEVENTEEN’s fans to discuss what changes this might bring to the group. ![]() ![]() In May, Big Hit Entertainment, home to BTS, became the largest shareholder of PLEDIS Entertainment, SEVENTEEN’s label. The 13 members’ skills range from songwriting to choreographing in addition to their expertise in singing, rapping and dancing, hence establishing their strong reputation in the K-pop industry as self-producing idols. SEVENTEEN’s path to this milestone-and, more broadly, to becoming one of the top K-pop groups internationally-has been a slow and steady rise since the act’s debut in 2015. Heng:garae now ranks third in all-time weekly album sales in South Korea, behind BTS’ Map of the Soul: 7 and Map of the Soul: Persona. BTS is the only other Korean act to have surpassed this number with its first-week sales. The album-whose title is the Korean word for throwing someone into the air in celebration-sold more than one million physical copies in its first week, according to the music chart Hanteo.
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